Customer relationship management in health care.
نویسنده
چکیده
Background and purpose: Customer relationship management research is utilized to explain the need for a more patient-oriented support. This paper argues about customer relationship managemet in healthcare Method: the present article has utilized the valid resources in the subject under study. Conclusion: CRM tools and strategies will be implemented in the marketing and service layer. The healthcare organization should perform reengineering process to adapt their CRM strategy and tool in order to acquire potential customer coming for the service
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ورودعنوان ژورنال:
- Physician executive
دوره 37 6 شماره
صفحات -
تاریخ انتشار 2011